Jungian Models applied to global corporations: Kings, warriors, magicians and lover archetypes
Archetypes / Business / C.G.Jung

Jungian Models applied to global corporations: Kings, warriors, magicians and lover archetypes


Recently I attended yet another team building “Engagement workshop”. It occurred to me, while I do understand that this sector in a well performing multinational corporation has rather particular objectives by its mission, why it has such multiple and interesting cultural contexts. Culture is something we all experience, but have great difficulties defining. I want in this article to align C.G. Jung’s … Continue reading